Using Vinfinity Wine-By-The-Glass Programs Vinfinity® protects open bottles of wine so quickly and so well that it makes it practical for restaurants and bars to offer a larger and more expensive selection of wine-by- the-glass. Savvy wine lovers are aware of the quality issue with most wine-by- the-glass programs; they may stay away from expensive wines or may not order a second glass. Vinfinity is the only system available that makes it practical to vacuum open bottles every time a glass is poured, no matter how large or busy the restaurant operation is, which has a dramatic effect on the quality of the wines. The system also makes it possible to “re-open” wines at the table, which allows customers to verify what they are being served and that it has been kept properly. Vinfinity sends the message that the establishment cares about the quality of their wines, which is a major attraction for many of the best restaurant patrons. Winery Tasting Rooms No one has a greater incentive to showcase wines at peak quality than the winery itself. Customer traffic through the tasting room, however, may be unpredictable and inconsistent, and wines may not show well after several hours of being opened, and certainly not after a day or more. The winery may want to offer some of their special wines in their tasting room at a premium price, in which case proper preservation is even more critical, as the bottle will take longer to sell and the customer’s expectations are higher. Impressing consumers in the tasting room has major positive implications. Likewise, disappointing them may have dire consequences. Wine Retailers It has become commonplace for wine retailers to offer tasting on the floor. However, it’s usually limited to common wines, as it’s inefficient to sample everyone on expensive bottles and even a few hours without protection will damage most wines. Modern marketing tools can target very specific consumers, and Vinfinity makes it possible to offer samples of special wines over several days, without fear of loss or compromised quality. It allows wine retailers to target their best customers, and to showcase wines that make extra profit. Offering such wines for tasting on a regular basis will get the best customers into the store, and their consistent quality will increase sales.